Clothing Manufacturer Sweetens Up With Swizzels Matlow

SwizzelsMatlow CLOTHING MANUFACTURER SWEETENS UP WITH SWIZZELS MATLOW

Fordville, one of the UK’s leading clothing manufacturers, has signed a licensing deal with iconic sweet confectioner Swizzels Matlow to launch a range of ladies and girl’s nightwear, loungewear and accessories.

Under the license, the Manchester-based manufacturer will be developing a collection of fun, eye-catching pieces featuring a selection of the confectioner’s retro sweet brands – Love Hearts, Drumsticks and New Refreshers.

The Swizzels Matlow ladies sleepwear collection will launch for s/s 2010 with a range of ladies and girl’s lightweight pyjamas, camisole sets, robes, hooded jackets, t-shirts and sweat pants. The a/w 2010 range will also incorporate Swizzels Matlow-branded hats, gloves and scarves.

Mark Press, managing director at Fordville, said: “Swizzels Matlow is a truly iconic confectionary brand and we’re confident the new nightwear/loungewear collection will prove to be a real sweetener for retailers’ sales.

“We’re expecting the range to perform particularly well amongst those consumers who favour a bit of light-hearted fun in their wardrobe.”

Andrew Matlow, communications director at Swizzels Matlow, comments: “We’re delighted to see our best-selling sweet brands become part of such a unique range of nightwear and sleepwear – I’m sure it will prove a great success with sweet lovers across the UK and beyond.”

Fordville has established a number of leading men’s and ladies underwear, nightwear and accessory ranges across Europe – including, Selena Secrets, Lady Selena and men’s brand Harvey James.

The manufacturer provides a complete design service to store groups, wholesalers and retailers throughout the UK and beyond.

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